19-69 Fragrance

19-69, launched in 2017 at the Paris concept shop Colette, is a cultural cosmetics brand created by Swedish artist Johan Bergelin. The number in the brand name symbolizes the counterculture movement of the 60s and 70s, which led to a new era that did not follow the conventions of the past, as represented by "1969". Born in 1969, Johan uses his own real life as an idea source to influence his work. While traveling the world as an artist, Johan was attracted to the beauty of various cultures that exist across borders. "There are many unreasonable things in this world today. However, I was able to discover something that connects people to each other. It could be fashion, music, art, or fragrance." Johan hopes that the scent of 19-69 will guide many people who seek beauty across borders and become clues to know each other.